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--- ba_thesis_concept_seminar_2025 [2025/03/13 15:48] – created dbui
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-====== BA Concept Seminar Structure ======
-__Lecturers:__
-Dr. Joëlle Bitton\\
-Prof. Jürgen Späth\\
-Mag. Dipl. Des. Nicole Foelsterl\\
-//Office hours by appointment//
-  * The module takes place over 2 weeks, from **06.01.24 to 17.01.24**, from Monday to Friday, __9.00-17.00__ - see intranet for room details.
-  * Class sessions include lectures, discussions, mentoring sessions, in-class exercises, assignments, and independent study blocks.
-  * Projects are conducted individually or with a team of two students at most.
-===== (1) Overview and Objectives =====
-The **BA concept seminar** is considered a way to quickly prototype and showcase the thesis project in a **video narrative**.
-Students will develop a **conceptual and practical exploration** for their final BA thesis and present the experience they aim to create in the form of:
-  * A **3-page project description**
-  * A **prototype/mock-up** showing the core aspects of the interactive experience
-  * A **video showcasing the prototype in use**
-A blog documenting the **2-weeks progress is recommended**.
-The concept seminar addresses notions in preparation for the final thesis work:
-  * What does it mean to make a statement and a contribution to the field of interaction design?
-  * How to identify the design, social, and experiential opportunities within the topic of interest?
-  * How to define a space of potential design explorations?
-  * How to narrow down the topic following personal positioning, approach, and interests?
-  * How to present the desired embodied experience that the BA thesis should engender?
-===== (2) Course Outline =====
-The **2 weeks** are divided into **two parts**:
-  - An **investigative week** with quick exercises, iterations, field studies, and achieving a first initial prototype.
-  - A **second week** where students continue the process and summarize their **BA idea and related experience in a video**.
-See below for a detailed **calendar**.
-===== (3) Expectations and Grading =====
-Grades will be based on **class participation and final works**.
-  * Contributing to constructive **group feedback** is an essential aspect of class participation.
-  * **Regular attendance (80%) is required**. Two or more unexcused absences will affect the final grade. Arriving late on more than one occasion will also affect the grade.
-**Grading Breakdown:**
-  * **Storytelling (video)** – 30%
-  * **Mock-up** – 30%
-  * **Project Description** – 20%
-  * **Exercises & Class Participation** – 20%
-Any assignment that remains unfulfilled receives a **failing grade**.
-===== (5) Deliverables =====
-  * **Storytelling**
-    - The experience should be presented in a **video format** with a narrative, showcasing the prototype and user's journey.
-    - (Go into the field if needed for your project.)
-  * **Prototype/Mock-up**
-    - The mock-up or prototype is the **manifestation of ideas** into a service, product, method, or user experience.
-    - Use basic or advanced materials to showcase ideas in the shape of a **rapid prototype**.
-    - The prototype should be **functional** so it can be experienced when exhibited.
-  * **Project Description Update**
-    - A **2-3-page text** answering the following:
-      * What is the **context, topic, problem**?
-      * Who are the **audience/participants**?
-      * Who will be impacted by your design (**people/animals/plants, locations, systems, infrastructures, ecologies**)?
-      * What do you want to **create** and **how should it work**?
-      * What **values and potential** do you want to address/generate?
-The essay expands the **thesis disposition** with observations and conclusions drawn from the **two-week BA concept seminar**.
-Sources and bibliography can be used (**classified by genre**: book, book chapter, journal article, conference article, academic thesis, newspaper article, web article, etc.).
-===== Important Dates =====
-  * **Mock-up to be presented:** 10.1
-  * **Choice of mentor teams to be sent to Johannes via email:** by Monday **13.1, 17:00**
-  * **Storytelling to be presented:** 17.1
-  * **Final Deliverables to be uploaded on the server:** by Monday **20.1 at 9:00**
-===== Calendar =====
-__See description of exercises below.__
-__Miro Board:__ [[https://link.zhdk.ch/baconcept25|link.zhdk.ch/baconcept25]]
-===== Exercises =====
-__Exercise 1: 20 Ways of Description__
-Write down and/or sketch **20 ways to define your thesis project** on post-its and later sort them into categories.
-**Define two or three most important statements**.
-__Exercise 2: Topic Mapping__
-Define **all qualities, parameters, and values** important for your thesis and ambition as a designer.
-Find the **most relevant existing projects** that match your criteria.
-Use **sketches, photos, or collages** to present projects on your wall.
-This mapping will continue & evolve throughout the seminar.
-__Exercise 3: Observation / Field Inquiry__
-Find out through **quick observation and field inquiry** some elements that could inspire your project direction.
-(*It could also be in the form of bodystorming, auto-ethnography, role-playing...*)
-Post **photos & findings** on the **Miro Board**.
-__Exercise 4: Design Exploration Area (50 Sketches of Design)__
-Identify **two or three most important dimensions** of your **topic mapping**.
-  - This will be your **"design exploration area"**
-  - Showcase **relevant aspects** to explore further
-  - Define **how to apply criteria** to your design process & outcome
-  - Sketch quickly **50 ideas** to populate your design area
-  - Place them on your **design area** in relation to **criteria and parameters** (sketches, photos, or collages).
-__Exercise 5: Develop 2-3 "How Might We" Questions__
-Develop two to three **"How Might We" Questions**
-See: [[https://www.nngroup.com/articles/how-might-we-questions/|NNGroup - How Might We Questions]]
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-Let me know if you need any modifications! 🚀😊