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ma_thesis_criteria [2026/04/23 11:58] dbuima_thesis_criteria [2026/04/23 13:39] (current) dbui
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 ====== MA Thesis Criteria ====== ====== MA Thesis Criteria ======
 +
 +April 2026
  
 ===== General ===== ===== General =====
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 The thesis raises the claim of a scientific work and as a historical, conceptual or ethnographic examination goes beyond the framework of a project documentation or a workshop report by developing independent and relevant theses for design, economy, society and culture. It is based on profound research and an in-depth, innovative examination of the chosen topic. The thesis raises the claim of a scientific work and as a historical, conceptual or ethnographic examination goes beyond the framework of a project documentation or a workshop report by developing independent and relevant theses for design, economy, society and culture. It is based on profound research and an in-depth, innovative examination of the chosen topic.
  
-The length of the work for an individual project is between 8'000 - 10'000 words.+The length of the work for an individual project is between 75'000 - 150'000 characters.
  
-In case of a tandem project, the volume is nearly doubled and lies around 15'000 - 17'000 words.+In case of a tandem project, the volume is nearly doubled.
  
 The work should be designed in a suitable format and submitted in printed and digital form. The work should be designed in a suitable format and submitted in printed and digital form.
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     * Mentors: First Name Last Name, …     * Mentors: First Name Last Name, …
     * Typeface: Name     * Typeface: Name
-  * **Abstract** (50-75 words) - general insight into the topic, project and findings+  * **Abstract** (750 1'500 characters) - general insight into the topic, project and findings
   * **Acknowledgments**   * **Acknowledgments**
   * **Table of Contents**   * **Table of Contents**
   * **Main Content** \\ Format of the organisation is flexible but it needs to feature:   * **Main Content** \\ Format of the organisation is flexible but it needs to feature:
-    * **General Introduction** (500 words+    * **General Introduction** (4'500 characters
-    * **Background Research** (2500 3000 words / 4500 - 5000 words)+    * **Background Research** (27'000 30'000 characters)
       * Current state of the context, historical background, societal, political or economical perspectives       * Current state of the context, historical background, societal, political or economical perspectives
       * Literature Review - how has the topic been explored, discussed, advanced so far in essays, academic papers, art & design, pop culture, different fields of knowledge (medical, scientific, computer science, engineering, etc) or different cultures       * Literature Review - how has the topic been explored, discussed, advanced so far in essays, academic papers, art & design, pop culture, different fields of knowledge (medical, scientific, computer science, engineering, etc) or different cultures
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       * Motivation, Intended Outcome and Contribution       * Motivation, Intended Outcome and Contribution
       * Chapter Overview (narrative or organisation of your content)       * Chapter Overview (narrative or organisation of your content)
-    * **Concept** (2000-2500 words / 3500-4000 words)+    * **Concept** (21'000 24'000 characters)
       * Concept and Angle       * Concept and Angle
       * Related work pertaining to your concept, including projects that embody elements of the proposed idea       * Related work pertaining to your concept, including projects that embody elements of the proposed idea
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       * Involvement of your stakeholders       * Involvement of your stakeholders
       * Findings and Next Steps       * Findings and Next Steps
-    * **Project Development & Evaluation** (2500-3000 words / 5000-5500 words)+    * **Project Development & Evaluation** (27'000 30'000 characters)
       * Used Methods: Brainstorming, Experiments, User Journeys, Personas, Prototypes, A/B-Testing, etc       * Used Methods: Brainstorming, Experiments, User Journeys, Personas, Prototypes, A/B-Testing, etc
       * Ethics, inclusion, sustainability, accessibility       * Ethics, inclusion, sustainability, accessibility
       * Evaluation of results by participants/users/prototypes/yourself       * Evaluation of results by participants/users/prototypes/yourself
       * Role of Exhibition and Video-storytelling       * Role of Exhibition and Video-storytelling
-    * **Critical Reflection and Conclusion** (500-1000 words / 1500-2000 words)+    * **Critical Reflection and Conclusion** (6'000 9'000 characters)
       * Transfer of Knowledge       * Transfer of Knowledge
       * Critique of process and achievements       * Critique of process and achievements
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 [[https://paul.zhdk.ch/draftfile.php/3734/user/draft/644275371/20240306_Merkblatt_KI-2.pdf|Use of LLM & ML tools]] [[https://paul.zhdk.ch/draftfile.php/3734/user/draft/644275371/20240306_Merkblatt_KI-2.pdf|Use of LLM & ML tools]]
  
-A word about plagiarism (german excerpt):+A word about plagiarism (german excerpt from ba_thesis_viad_2017.pdf):
  
 Gemäss Allgemeiner Studienordnung (ASO) § 16 haben Studierende ihre Leistungen eigenständig zu erbringen. Die Verwertung nicht deklarierter fremder Arbeitsergebnisse (z.B. Plagiate) gilt als unredlich. Unredliche Leistungen werden als nicht bestanden bewertet. Ein Ausschluss des fehlbaren Studenten, der fehlbaren Studentin von der ZHdK ist gemäss ASO § 24 Abs. 2 möglich. (Beschluss der Hochschulleitung 11.05.2011) Gemäss Allgemeiner Studienordnung (ASO) § 16 haben Studierende ihre Leistungen eigenständig zu erbringen. Die Verwertung nicht deklarierter fremder Arbeitsergebnisse (z.B. Plagiate) gilt als unredlich. Unredliche Leistungen werden als nicht bestanden bewertet. Ein Ausschluss des fehlbaren Studenten, der fehlbaren Studentin von der ZHdK ist gemäss ASO § 24 Abs. 2 möglich. (Beschluss der Hochschulleitung 11.05.2011)
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