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ma_thesis_criteria [2026/04/23 12:15] dbuima_thesis_criteria [2026/04/23 13:39] (current) dbui
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 ====== MA Thesis Criteria ====== ====== MA Thesis Criteria ======
  
-[[https://paul.zhdk.ch/course/view.php?id=3687#section-4|<< Back to Guidelines]]+April 2026
  
 ===== General ===== ===== General =====
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 The thesis raises the claim of a scientific work and as a historical, conceptual or ethnographic examination goes beyond the framework of a project documentation or a workshop report by developing independent and relevant theses for design, economy, society and culture. It is based on profound research and an in-depth, innovative examination of the chosen topic. The thesis raises the claim of a scientific work and as a historical, conceptual or ethnographic examination goes beyond the framework of a project documentation or a workshop report by developing independent and relevant theses for design, economy, society and culture. It is based on profound research and an in-depth, innovative examination of the chosen topic.
  
-The length of the work for an individual project is between 12'500 25'000 words.+The length of the work for an individual project is between 75'000 150'000 characters.
  
 In case of a tandem project, the volume is nearly doubled. In case of a tandem project, the volume is nearly doubled.
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     * Mentors: First Name Last Name, …     * Mentors: First Name Last Name, …
     * Typeface: Name     * Typeface: Name
-  * **Abstract** (50-75 words) - general insight into the topic, project and findings+  * **Abstract** (750 1'500 characters) - general insight into the topic, project and findings
   * **Acknowledgments**   * **Acknowledgments**
   * **Table of Contents**   * **Table of Contents**
   * **Main Content** \\ Format of the organisation is flexible but it needs to feature:   * **Main Content** \\ Format of the organisation is flexible but it needs to feature:
-    * **General Introduction** (750 words+    * **General Introduction** (4'500 characters
-    * **Background Research** (4500 5000 words)+    * **Background Research** (27'000 30'000 characters)
       * Current state of the context, historical background, societal, political or economical perspectives       * Current state of the context, historical background, societal, political or economical perspectives
       * Literature Review - how has the topic been explored, discussed, advanced so far in essays, academic papers, art & design, pop culture, different fields of knowledge (medical, scientific, computer science, engineering, etc) or different cultures       * Literature Review - how has the topic been explored, discussed, advanced so far in essays, academic papers, art & design, pop culture, different fields of knowledge (medical, scientific, computer science, engineering, etc) or different cultures
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       * Motivation, Intended Outcome and Contribution       * Motivation, Intended Outcome and Contribution
       * Chapter Overview (narrative or organisation of your content)       * Chapter Overview (narrative or organisation of your content)
-    * **Concept** (3500-4000 words)+    * **Concept** (21'000 24'000 characters)
       * Concept and Angle       * Concept and Angle
       * Related work pertaining to your concept, including projects that embody elements of the proposed idea       * Related work pertaining to your concept, including projects that embody elements of the proposed idea
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       * Involvement of your stakeholders       * Involvement of your stakeholders
       * Findings and Next Steps       * Findings and Next Steps
-    * **Project Development & Evaluation** (4500-5000 words)+    * **Project Development & Evaluation** (27'000 30'000 characters)
       * Used Methods: Brainstorming, Experiments, User Journeys, Personas, Prototypes, A/B-Testing, etc       * Used Methods: Brainstorming, Experiments, User Journeys, Personas, Prototypes, A/B-Testing, etc
       * Ethics, inclusion, sustainability, accessibility       * Ethics, inclusion, sustainability, accessibility
       * Evaluation of results by participants/users/prototypes/yourself       * Evaluation of results by participants/users/prototypes/yourself
       * Role of Exhibition and Video-storytelling       * Role of Exhibition and Video-storytelling
-    * **Critical Reflection and Conclusion** (1000-1500 words)+    * **Critical Reflection and Conclusion** (6'000 9'000 characters)
       * Transfer of Knowledge       * Transfer of Knowledge
       * Critique of process and achievements       * Critique of process and achievements
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